It’s pretty clear that today’s buyers, both consumers and businesses, rely heavily on Internet research to gather data, compare products, and scope out the field of options. But in many cases that process raises more questions than it answers: What … Continue reading →
Offering clients the same kind of service and support that you value yourself ought to be in line with anyone’s idea of best practices and top shelf service, right? But what if your customer has different values? Not everyone, after … Continue reading →
Imagine for a second that you’re selling farm equipment. You cover a broad territory, traveling from farm to farm, hoping to arrive auspiciously when parts and equipment are needed. But too often your timing is off. Because of changes you … Continue reading →
Winning new commercial accounts usually comes down to delivering improvements in one of the three arenas of competition: price, service or coverage. Recently, though, we heard a story that took success to another level and made everyone a hero. Here’s … Continue reading →