Don’t Overlook What Business Insurance Buyers Want

Professional Marketing Associates Posted on February 15, 2017 by

“The insurance market’s perpetually soft, and all that matters to people is saving money.”

If you’re under the impression that price is the only thing most commercial insurance buyers care about, you may be missing something important.

To demonstrate how perceptions and even cold hard facts can be very misleading, come with us for a quick trip back through time to 1985.

That’s the year that the Coca-Cola Company, world-wide leader in the carbonated beverage space, decided to do something outrageous – reboot the brand with a new flavor. Continue reading →

The Secret Value of Confirming Sales Appointments

Professional Marketing Associates Posted on January 31, 2017 by

hook-829940_1280Remind them of the advantages they’ll get when they buy…

…And the hassles and difficulties that will go away.

Have you ever started to email someone, found your attention hijacked by new messages waiting in your inbox – and then totally forgotten what you set out to do? Continue reading →

A Quick Primer of Questions

Professional Marketing Associates Posted on January 12, 2017 by

question-mark-1119855_1280Questions are amazing communication tools. They uncover information, engage others, and demonstrate our own interest and caring.

We can use them to uncover facts and figures or to learn about people’s feelings, opinions, ideas and attitudes.

We can test people’s knowledge to find out what they know or don’t know about a particular subject or situation.

Questions can be used to draw a person’s attention to a particular topic, or to draw them back into the conversation when their attention wanders. On a conference call or at a meeting, we can use questions to include and engage those who might tend to hang back. Continue reading →

Is That Really A Brick Wall – Or A Door Of Opportunity?

Professional Marketing Associates Posted on November 30, 2016 by

open-doorsHave you heard the one about two psychiatrists? They pass on the street, and one nods to the other and says, “Good evening, Doctor.” A block later the other one thinks to himself, “I wonder what he meant by that?”

For most of us, “good evening” doesn’t imply anything more than “good evening.”

But in the sales process, a comment that seems like a brick wall can be a doorway to opportunity. To recognize those possibilities, we just need a positive attitude and curious mind. Continue reading →