“The insurance market’s perpetually soft, and all that matters to people is saving money.”
If you’re under the impression that price is the only thing most commercial insurance buyers care about, you may be missing something important.
To demonstrate how perceptions and even cold hard facts can be very misleading, come with us for a quick trip back through time to 1985.
That’s the year that the Coca-Cola Company, world-wide leader in the carbonated beverage space, decided to do something outrageous – reboot the brand with a new flavor. Continue reading →